DELUX HELLAS is a young, fresh, alternative company based in Athens, Greece founded by Stefano Mattiello, a dynamic Italian entrepreneur. Stefano gathers a wealth of experience in the eyewear sector, since he had been the country manager of LUXOTTICA GROUP for the Greek territory, for over 20 years.

The company offers a balanced portofolio of global brands with strong identity, both in prescription frames and sunglasses, which embrace innovative design, premium luxury, cutting edge technology and iconic fashion. Our distribution channel focuses selectively on a ‘niche’ market of prestigious, high end point of sales, on consumers who challenge traditional perceptions, on individuals who adore distinguished luxury.

Seeking for innovation and avant-guarde experimental approach, pushing the boundaries of fashion and life style, increasing customer satisfaction has no limit….more and more statement brands will be joining the high quality portofolio in the near future!
At present, the company distributes the following premium brands:

Bottega Veneta
“Intrecciato” the DNA motif

Expressing Tomas Maier’s aesthetic sensibility and innovative design, Bottega Veneta offers timeless, elegant, authentic sunglasses and optical frames for women and men. The eyewear collection is handcrafted in Italy and Japan from premium materials (Mazzucchelli acetate, Barberini or Zeiss lenses) to guarantee uncompromising quality and lasting beaut. The distinctive design language, consistent through the collection, is the leather weave motif, the ‘intrecciato’.

Alexander Mc Queen
“The British luxury brand with unparalleled creative vision”

The British designer, with the unparalleled creative vision, establishes AMQ eyewear as The Visionary Brand of the modern British ‘Couture’… Iconic bold shapes, base zero lenses, top fashion hardware details( piercing, metal blocks, rivets) create a luxurious eyewear collection with strong personality, ‘Made in Italy’.

“Rebellious, Urban, Unexpected”

McQ is the diffusion brand from Alexander Mc Queen that embodies an urban, young London. McQ takes its inspiration from the streets and its independent and rebellious spirit sets it apart from its contemporaries. Commercial, easy to wear cool shapes playing with colors, materials and textures, with an alternative but not ‘mass market’ allure. New full lens concept.

“Rebel luxury & Couture cool, unisex concept”

Fully renewed, with quality enhancements & improvements, the SL collection portrays the spirit of its inspirer-creator and remains a ‘Top of mind’, ‘hot’ brand’ among consumers, bloggers –press and celebrities.

“Gothic prongue” signature

A cool and edgy sunglass collection, with exceptional craftsmanship is designed by Pomellato jewelers and is a 100%hand made in Italy. Unique oversize and feminine shapes, surprising color combinations and transparencies, iconic inspiration and details such as the ‘gothic prongue’ signature create the link between Eyewear & Jewelry collections.

“Quatre” signature

A high jewelry eyewear brand, inspired by the iconic ‘Quatre’ line, establishes a clear association between Eyewear & Jewelry collections. Elegant, modern shapes with highly qualitative materials and treatments such as gold plated metals and Barberini mineral lenses make every single frame a real jewel and a visible statement.

Stella Mc Martney
“Fashion is about change, standing out and pushing boundaries”

Statement pieces for the fashion, oversized shapes, biodegradable materials, iconic logos and distinctive elements characterize this trendy, lifestyle collection, which is built on responsible and uncompromising values. Both sunglasses and optical eyewear embrace the brand’s environmentally-friendly philosophy, being the result of extensive research into the use of raw materials from natural origins

Puma Eyewear
“See faster. Look beyond”

3 trendy eyewear collections – performance, active & lifestyle – for life-style consumers and sports lovers, combining an edgy design with evident functional benefits. Innovative ergonomic shapes, high performance lenses (two lenses are provided for different weather conditions), extremely lightweight (19gr), combined materials such as plastic, rubber and memory metal secure fit, comfort and optical performance.

The first sunglasses line, has added further to the brand’s charm and menswear offer. It has been designed following a prolonged period of research and experimentation, which led Brioni to identify highly specialized methods and techniques that have resulted in “one of a kind” glasses. The concept of innovation pushed Brioni to choose a technical material, metal, together with premium quality yet hard to mould horn, which were worked on by expert Italian craftsmen on behalf of the brand and used as a style statement for all occasions around the world. Featuring optically precise, polarized, anti-reflection and hydro and oleo-phobic lenses certified by Zeiss. Two models are made entirely in horn.

The German designer Tomas Maier is currently the creative director of Italian luxury goods house Bottega Veneta and has previously worked for venerable brands such as Sonia Rykiel, Revillon, and Hermes. Presently, the designer works between New York, Milan and Florida. Tomas Maier brand was established in 1997 in the U.S and balances classic, understated design with European-made quality. Known for his beautifully crafted swimwear and exquisite knits, the Tomas Maier brand has grown through a partnership with Kering eyewear to encompass a full range of lifestyle models.

The Scottish-born designer Christopher Kane launched his self-titled ready-to-wear collection in 2006. Its instant impact earned him the title of New Designer of The Year at the 2007 British Fashion Awards, and a reputation as one of the London fashion world’s most exciting rising talents. In January 2013 Kering announced that they had purchased a 51 per cent share of the company. The purchase prompted a sea change in fashion, with other luxury goods conglomerates also starting to invest in designers’ own houses. The increased brand awareness in 2013 has resulted in strong growth across all product categories from ready-to wear and leather goods to eyewear and accessories. On the distribution side, Christopher Kane’s collections are now distributed in over 30 countries. Kane’s collections emphasize the bold, colorful history of London street wear, with patterns and color stories giving an unceasing and always compelling modernity.


“Simple like things that give flavour to life. Totally made in Italy.”

SARAGHINA is a new brand of glasses, which reminds us of the colors, the happiness and the emotions of the summer just spent on the Adriatic Coast. Saraghina is meant to upset the eyewear world, going back to the basics, back to the beginnings in order to rediscover the pleasure of wearing a beautiful, fun and economical pair of sunglasses. This kind of eyewear could have been born only in a land renowned worldwide for its simplicity, happiness and joy of life. Saraghina is the new way of conceiving eyewear. It’s a way of life: that of the Romagna Coast.




There is no sentence like ‘glasses do not fit me’

       The designer and optician herself, Caroline Abram, started in 1998 designing jewels and accessories for the eyewear market. In 2008, she launches her own line of glasses evoking the old-fashioned charm of Miami Florida, sixties and vintage, elegance, extreme femininity. Caroline Abram’s collections address to all the women who want to feel beautiful, sensual, or just themselves. She gives every woman the possibility of revealing and glorifying all the facets of her personality proposing frames of amazing colors, freshness and boldness.

In 2014 she launches her 1st children line, the «Tête à Lunettes», rewarded for the Silmo     award for best kids design, as well as the fascinating eyewear accessories collection.

With the above mentioned brands the customer base of Delux Hellas has been enlarged, especially with the historical brand GUCCI of Kering group, which will join us officially from January 2017.


Luxury fashion for the contemporary tastemaker’

As stated by the inspired art director Alessandro Michele, Gucci will be the definitive 21st century statement of contemporary coolness. Gucci’s historical archive is an incredible treasure: it is full of everlasting codes, rich images and details, icons and artifacts that created the glorious past of the brand…The new code, GUCCI GARDEN, becomes UNIQUE SYMBOL.

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